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CORPORATE FACT SHEET
Overview:
Brooks Sports, Inc. is a global running company that creates and designs superior, technical running shoes, apparel and accessories. Brooks is considered the brand of choice among discerning runners who are serious about their equipment.
Corporate Mission:
To be the brand leader in performance running and one of the most admired companies in the world.
Technology:
Over the years, Brooks has pioneered groundbreaking material technologies:
- Mogo – A breakthrough midsole compound that provides a soft cushy first feel that last – without sacrificing stability.
- BioMogo – A NEW environmentally friendly version of the Mogo midsole - By adding non-toxic, natural additive to the Mogo compound that encourages anaerobic microbes to munch away once it hits the landfill.
- HydroFlow® – Patented cushioning technology that functions like a hydraulic shock Absorber
- Progressive Diagonal Rollbar™ – Controls excessive pronation and creates a stable, injury-free ride
- HydroFlow FLX™ – Innovative cushioning technology that delivers maximum flexibility
- e-Fusion™ – System of components that offer unsurpassed resiliency and shockabsorption
- Platform™ Technology – Linear™, Universal™ and Curved™ platforms for proper fit and function
- Brooks Equilibrium™ – Apparel foundation with advanced moisture transfer technologies and proprietary fabrics that aid thermo-regulation, without sacrificing softness or comfort
- Brooks Shelter™ – Apparel foundation that protects against inclement weather conditions with water resistant or water repellant fabrics, breathability for core cooling or warmth, and anatomically designed stretch construction
Science:
Brooks’ product development team—with expertise in biomechanics, engineering and material science—ensures that every product works with the body’s mechanics of motion, enhances comfort and aids in injury prevention.
Products:
Brooks’ product line features award-winning technical styles that are found in more than 80 countries worldwide. Some top performers include:
Footwear:
- Beast™ – The most advanced motion-control running shoe in the industry
- Adrenaline GTS™ – The most versatile trainer with state-of-the-art stability technology.
- Trance™ – The ultimate everyday high-mileage trainer.
- GlycerinTM – The smoothest neutral shoe on the market.
- InfinitiTM – Smooth and stable comfort for slight to moderate midfoot pronators.
Apparel:
- Element Collection – showcases our highest-performing technical fabrics engineered into anatomically designed gear that moves with you every step of the way.
- Revelation Collection – our go-to collection lives up to its name with some truly revelationary additions including the New Epiphany T and Racerback Tanks, in high speed moisture-transfer denier gradient fabric spliced with mesh for added breathability.
- Performance Essentials Collection – core products in classic colours designed for the runner and anyone wanting to get a little more active.
Accessories:
- NightLife™ – Complementing the Nightlife™ apparel line, this collection is engineered to enhance the runner’s visibility with bright color contrast and 3M Scotchlite® retro reflective details.
- Waterboy™ – Featuring lightweight mesh construction, articulated water bottles and anatomically correct design for right- or left-hand use, Waterboy gear eliminates the need to stash bottles along a long running route.
- Platform Socks – Constructed of Brooks’ proprietary “Twister” yarn that speeds up moisture transfer, this sock collection also offers pil resistance, improved durability and cushioning, and carefully sculpted anatomical shaping.
Athletes:
Brooks supports athletes who embody its brand and help breathe new life into Australian running. Brooks’ passion for runners, from elite athletes to round-the-blockers, is demonstrated by its partnerships with Australian triathletes, marathon runners, sprinters, hockey players, netballers and basketballers.
Market:
With superior equipment, innovative product development and a targeted approach to distribution, Brooks is in a great position to capture a significant portion of the growing million dollar Australian athletic footwear and apparel market. While some running shoe companies focus only on fashion, Brooks addresses fit and function first and ensures that every product performs optimally for the customer as well as looks good.
Australian Headquarters:
9 Tullamarine Park Road, Tullamarine VIC Australia 3043
Contact:
ph: +61 3 9338 5099 fax: +61 3 9338 9735
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